- design to engage - 

Cute. Something that is enticing to the human eye in a way that one can’t quite explain. A feeling of “huggability” or nostalgia of childhood. Directly defined by the oxford dictionary as the quality of being attractive in a pretty or endearing way, cuteness is a complex application of forms and scale known to commonly evoke aggressive caring responses.

By deploying conventions of cuteness into these social contexts and spatial matters,  this thesis challenges the perception a user can have on an interior space, thus capitalizing on the level of intimacy as well as interactivity that can be shared with the built environment. These formal and programmatic techniques designed to trigger the perception of cuteness across multiple scales will establish a quality of spatial and social engagement that will invite users to interact with one another.


This thesis explores and demonstrates the possibilities and demands of cuteness, explaining the specific properties behind the aesthetic, and the types of responses it can cultivate in another.


studies& concept

experiment 1
experiment 2
experiment 3
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